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What is the loss aversion bias and how can you use it in your copy? First, let me tell you a little story. Only earlier today it was so hot. Me and my girlfriend went to the beach and got some Ice cream as you do. Then the unforgivable happened. A big blob of ice cream fell and it’s like I saw it fall in slow motion. Everyone knows the tragedy of… Read More

I understand this is a common issue that a lot of people face and no matter what, at some point you’re going to come to a situation where you have to speak publicly, whether it being a uni presentation, giving a lecture or a wedding speech. I remember that I had the mindset to do things that I’m scared of because I knew that overcoming the adversity would change me for the… Read More